The Adidas Originals Blue line has already introduced denim into the market, and now it looks like shoes will be added to the mix.
The Adidas Originals Blue shoes stay with the line's casual approach. The sneakers stray from the traditional Adidas design and instead have more of a streetwear look. The trademarked three-stripe concept is stripped and replaced by monotone colors and stitched lining for a more fashionable appeal. The shoes are made from leather and suede and are available in either high-top or low-top styles.
Sporty Street Kicks
Adidas Originals Blue Fall 2011 Sneakers Take a Step into Casual Wear
Trend Themes
1. Streetwear Sneakers - Opportunity for disruptive innovation in creating stylish sneakers with a casual streetwear aesthetic.
2. Monotone Color Design - Opportunity to disrupt the market by offering sneakers with a stripped-down aesthetic featuring monotone colors.
3. Leather and Suede Sneakers - Potential for disruptive innovation in the production of fashionable sneakers made from leather and suede materials.
Industry Implications
1. Footwear - Disruptive innovation potential in the fashion and footwear industry, particularly in the production of streetwear-inspired sneakers.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by introducing sneakers with a streetwear look and monotone color design.
3. Retail - Potential for disruptive innovation in the retail industry by offering trendy sneakers with a casual streetwear aesthetic.