Sultry British songstress Rita Ora was recently crowned the face of the Adidas Fall/Winter 2014 collection dedicated to the singer's personal style and outlandish look.
The Germany-based sportswear brand's Fall/Winter line infuses Ora's technicolor style with expressive prints, flower-themed patterns, vibrant hues and bold athletic garments. Ora's energetic performance vibe, rebellious personality and unique look make her the ideal face for the hip Adidas brand. The songstress is already often photographed rocking many iconic Adidas pieces. Most of the images of the collection have yet to be released. However, one image showcases the singer posing with her back to the camera in a navy blue rose-printed silk hoodie.
Ora is set to work with Adidas for three consecutive lines, so it will be fun to see how the songstress' collections evolve over time.
Sporty Songstress Lookbooks
Rita Ora Stars as the Face of Adidas Fall/Winter 2014 Campaign
Trend Themes
1. Athletic Celebrity Endorsements - Sportswear brands partnering with popular personalities to promote their collections, resulting in increased sales.
2. Personalized Fashion Collections - Fashion brands creating collections inspired by the personal style of celebrities to attract a wider audience and differentiate themselves from competitors.
3. Printed Athletic Wear - Sportswear brands incorporating expressive prints, floral patterns, vibrant hues and bold designs into their collections to cater to consumers' desire for unique and eye-catching workout attire.
Industry Implications
1. Sports Apparel - The sports apparel industry can reach younger audiences by leveraging the popularity of celebrities and releasing trendy, personalized collections.
2. Celebrity Endorsements - Celebrities can partner with fashion brands to create collections that reflect their personal style and provide a new revenue stream, as well as exposure for both the brand and the individual.
3. Textile Printing - Textile printing industries can expand their offerings to include printed sportswear fabrics to cater to the increasing demand for more unique and expressive athletic wear designs.