Adidas Basketball is starting its luxury sportswear apparel journey with the launch of ‘The 2023 Collection: Chapter 01.’ Designed to offer consumers "style versatility – on and beyond the court," the collection comprises sweatshirts, shorts, sweatpants, and T-shirts in ‘halo green,’ ‘metal grey,’ and ‘cloud white.’ The collection will debut on the Confirmed App and at adidas’ website.
"You never forget the first time you pick up a basketball," said Eric Wise, Adidas Basketball’s global general manager. "That day connected me to the game forever. At Adidas Basketball, we believe that possibilities are endless when you know your why. We hope that this new era of Adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place."
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Trend Themes
1. Luxury Sportswear - There is an opportunity to create more high-end sportswear lines in the industry to appeal to the luxury market.
2. Style Versatility - With the rise of casual wear and work from home, there is potential to create fashion lines that offer style versatility for both on and off the court, as Adidas has done with their new collection.
3. Direct-to-consumer - As Adidas launches their new collection on their website and on their Confirmed App, other companies in the industry could explore the option of selling directly to their customers through online channels.
Industry Implications
1. Sportswear - The sportswear industry can continue to evolve by creating more high-end lines like Adidas' luxury sportswear collection.
2. Fashion - There is an opportunity for the fashion industry to expand their offerings by creating fashion lines that can be worn both on and off the court, as Adidas has done with their sportswear collection.
3. Retail - As companies like Adidas and other competitors in the industry move towards selling directly to consumers through online channels, it could disrupt the traditional retail industry model.