The seemingly never-ending collaboration between Adidas and Star Wars is about to be given a shot in the arm with the upcoming Star Wars Adidas Artist Fusion Pack. This new pack consists of footwear and clothing, featuring colorfully rendered Stormtroppers, droids and many other Star Wars characters.
The Star Wars Adidas Artist Fusion Pack should help keep interest alive for what has been one of the coolest collaborations to date. Don't get me wrong, I love Star Wars and Adidas as much as the next guy, but I can only take so many pairs of Han Solo shoes before they start to go stale. Smart move Adidas.
Artsy Star Wars Apparel
The Star Wars Adidas Artist Fusion Pack Spring/Summer 2011 Collection
Trend Themes
1. Collaborative Fashion Collections - The increasing popularity of collaborative fashion collections like the Star Wars Adidas Artist Fusion Pack creates opportunities for brands to create unique and innovative products by merging different creative influences.
2. Character-based Apparel - Character-based apparel, such as the Stormtroopers and droids featured in the Star Wars Adidas Artist Fusion Pack, provides a disruptive innovation opportunity for brands to capitalize on nostalgic fandom and create unique fashion collections.
3. Colorful Pop Culture Designs - The use of colorful and vibrant designs in pop culture fashion collections, like the Star Wars Adidas Artist Fusion Pack, presents a disruptive innovation opportunity for brands to create eye-catching and unique merchandise.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborative partnerships to create unique and marketable products that cater to niche fandoms, as seen in the Star Wars Adidas Artist Fusion Pack.
2. Apparel Manufacturing - Apparel manufacturers can capitalize on the demand for character-based apparel by licensing popular franchises like Star Wars and incorporating unique designs, as demonstrated in the Star Wars Adidas Artist Fusion Pack.
3. Pop Culture Merchandise - The pop culture merchandise industry can leverage colorful and vibrant designs to create appealing products that resonate with fans, as exemplified by the Star Wars Adidas Artist Fusion Pack.