Adidas and Jeremy Scott have joined forces to create a new women's tennis shoe high-top which resembles a boxing sneaker you would see bouncing up and down the ring.
Tassles are apparently the new 'it' fashion detail this year. Who knew? Maybe Don King?
Anyway, check out more on the Adidas collaboration with Jeremy Scott below. Be sure to check out other awesome Adidas features on Trend Hunter below as well.
Implications - The recent recession prompted budget-tight consumers to search for more affordable goods at vintage and thrift stores. This caused a resurgence of retro fashions in the marketplace that consumers appreciate for their unique antique details and designs. Companies can appeal to fashionable demographics by incorporating these qualities into their product designs.
Tassled Sneakers
Adidas and Jeremy Scott Release New High-Top
Trend Themes
1. Retro Fashions - Opportunity for companies to incorporate unique antique details and designs into their product designs.
2. Tassel Trend - Opportunity to capitalize on the growing popularity of tassels as a fashion detail.
3. Collaborative Fashion - Opportunity for brands to join forces and collaborate on innovative fashion designs.
Industry Implications
1. Fashion - Opportunity for fashion brands to create retro-inspired designs featuring unique antique details.
2. Shoe - Opportunity for shoe companies to incorporate tassels into their designs to align with the current tassel trend.
3. Collaborative Design - Opportunity for brands to collaborate on fashion designs to create unique and innovative products.