The adiZero sneaker series continues to impress with the Adidas adiZero Rose 2. A commercial featuring Chicago Bulls’ Derrick Rose revealed its new design, and now official pictures have been released that offer a much closer look.
The overall design of the Adidas adiZero Rose 2 is fairly similar to its predecessor, but there are a few changes that makes it stand out. It still maintains the web design, but this time looks a lot more layered. The three stripes are located on the back heel instead of the heel patch area. The upper is constructed from synthetic leather making it lightweight and flexible. Adidas also incorporated a PU insole for durability and comfort and a cilia traction pattern out sole for ultimate grip. This is one sneaker to look out for.
Wicked Webbed Kicks (UPDATE)
The Adidas adiZero Rose 2 is Seriously Dazzling
Trend Themes
1. Adidas Adizero Rose 2 - Adidas can further explore the web design technique and layering to create more visually stunning sneakers.
2. Synthetic Leather Construction - Other sneaker brands can improve their shoes by exploring the use of lightweight and flexible synthetic leather.
3. Cilia Traction Pattern Out Sole - The use of cilia traction pattern can be applied to other industries such as sports equipment or outdoor gear to improve grip and reduce injuries.
Industry Implications
1. Athletic Footwear Industry - Competitors in the athletic footwear industry can improve their products by exploring the use of creative designs and technical features like PU insoles and cilia traction patterns.
2. Synthetic Leather Industry - The rising demand for flexible, comfortable and lightweight materials like synthetic leather presents a disruptive innovation opportunity for industries beyond footwear like automotive or furniture.
3. Sports Equipment Industry - The cilia traction pattern used in the Adidas adiZero Rose 2 can be applied to other sports equipment like gloves, balls, or bicycle tires to improve grip enhancing performance and reducing the risk of accidents.