The adicolor collection was widely popular in previous years, so adidas is bringing it back to the surface with an all-new line releasing later this year. In the Spring/Summer collection of 2018, sport and street culture will merge through apparel. The adicolor collection first premiered over 40 years ago in the 70s and will be back soon to celebrate color. adidas had used a "quartet of primary colors" for the pieces for men and women.
The colors include, 'Bluebird,' 'Fairway Green,' 'Scarlet Red,' and 'Sun Yellow.' All are not new to the brand, but have been refurbished to be more modern. Some changes from the original series would be the fabric materials and the size of the logo, which has also been altered to meet the updated proportions. The adicolor collection will be available on online platforms on January 18 -- including both footwear and clothing.
Brightly Colored Athletic Apparel
Adidas is Reviving the Boldly Hued Adicolor Collection
Trend Themes
1. Retro-inspired Athletic Apparel - Reviving classic designs from the past with modern updates presents an opportunity for disruptive innovation in the athletic apparel industry.
2. Colorful Fashion Trends - The resurgence of brightly colored apparel allows for innovative designs that embrace bold hues and cater to fashion-forward consumers.
3. Blending Sport and Street Culture - The merging of sportswear and streetwear opens up avenues for disruptive innovation by creating stylish yet functional clothing for urban consumers.
Industry Implications
1. Athletic Apparel - The revival of the adicolor collection in the athletic apparel industry provides an opportunity to create unique product lines that blend retro aesthetics with modern performance technologies.
2. Fashion - The reintroduction of boldly hued apparel offers fashion industry players an opportunity to incorporate vibrant colors and eye-catching designs into their collections.
3. Online Retail - The online availability of the adicolor collection presents an opportunity for disruptive innovation in the online retail sector, catering to the demand for exclusive and limited-edition releases.