Functional beverage brand Rowdy Mermaid recently introduced a line of sparkling Adaptonic immunity beverages that are bolstered by fruits, botanical herbs and the incredible benefits of immunity-supporting reishi mushroom extract. The arrival of the sparkling tonics reflects the fact that consumers are specifically looking to support their immune system with their food, beverage and supplement choices.
Infused with the benefits of the so-called "mushroom of immortality," Rowdy Mermaid's Adaptonic beverages are said to have all of the great properties of the medicinal mushroom without the taste of mushroom. The beverages also feature other adaptogens like ashwagandha, matcha tea and holy basil. The sparkling immunity beverages can be found in flavors like Matcha Yuzu and Chamomile Lime.
Sparkling Immunity Tonics
Rowdy Mermaid's Adaptonic Line is Boosted with Reishi Mushroom Extract
Trend Themes
1. Immunity-support Beverages - Functional beverage brands are introducing lines of sparkling tonics with medicinal ingredients to specifically support the immune system.
2. Adaptogenic Ingredients - Brands are increasingly using adaptogens like reishi mushroom extract, ashwagandha, matcha tea and holy basil to appeal to health-conscious consumers.
3. Flavor Innovations - Companies are experimenting with new and interesting flavors like Matcha Yuzu and Chamomile Lime to differentiate their immunity-support beverage offerings in the market.
Industry Implications
1. Functional Beverages - Functional beverage brands can leverage the trend of immunity-supporting ingredients and adaptogens to develop innovative and unique products that resonate with health-conscious consumers.
2. Supplements - Supplement companies can explore the use of reishi mushroom extract and other adaptogenic ingredients to create innovative immunity-supporting products in the market.
3. Natural Health Products - Companies that produce natural health products can introduce immunity-supporting beverages into their product lines to take advantage of the growing demand for natural and functional products.