'Alter Ur Ego' is an emerging clothing line of adaptable jeans that wants to meld style with adaptability. For Heidi McKenzie, who started the project, its purpose and cause is a personal one. After a car accident left her paralyzed, McKenzie was forced to use a wheelchair. Years later, McKenzie came to the realization that most, if not all, clothing out there was not comfortable or compatible with wheelchairs. McKenzie teamed up with a designer to create Alter Ur Ego, which produces unique pairs of jeans for women in wheelchairs.
The jeans focus on maximizing comfort and have a number of modifications. The products have a higher elastic waste, no rear pockets, accessible pockets on the leg and are longer in length.
Although tailor-made for women in wheelchairs, Alter Ur Ego does not sacrifice style and is almost indistinguishable from typical jeans.
Inlusive Disability Jeans
'Alter Ur Ego' Makes Adaptable Jeans for Women in Wheelchairs
Trend Themes
1. Inclusive Clothing - There is a need for adaptive and comfortable clothing for people with disabilities, creating an opportunity for businesses to design inclusive clothing.
2. Adaptive Jeans - There is a growing demand for jeans that are designed to be functional for people in wheelchairs, presenting a potential for businesses to develop adaptive denim products.
3. Fashion for Disabilities - There is an increasing interest in fashion for people with disabilities, making room for businesses to create more clothing lines that cater to this underserved market.
Industry Implications
1. Fashion - Fashion companies can disrupt the industry by introducing inclusive and adaptive clothing lines to serve people with disabilities.
2. Assistive Technology - Advancements in assistive technology can help designers and manufacturers create clothing that is comfortable and functional for people with disabilities.
3. Healthcare - Healthcare providers can collaborate with fashion companies to develop clothing that meets the unique needs of people with disabilities.