Sneaker culture is synonymous with the urban, and it's not uncommon to see street art in shoe advertisements, but Adam Haynes brings a certain creativity to the concept that is uncommon. I mean, have you ever seen an Adidas Superstar drawn as a dilapidated car? Didn't think so.
Adam Haynes is an artist based in Portland, Oregon, whose famous clients include Nike, Adidas, Timberland, Wired Magazine, and much more. As you can see from his illustration gallery, Adam Haynes' art combines urban street art ideas with elements of the fantastical, and the results are simply showstopping.
My favorite of the bunch has got to be the Adidas logo, which is drawn as though it was entirely constructed of LEGO.
Street Art Shoe Branding
Adam Haynes Brings Fantastical Urban Illustrations to Sneakers
Trend Themes
1. Urban Sneaker Art - Disruptive innovation opportunity: Explore collaborations between street artists and shoe brands to create unique and eye-catching sneaker designs
2. Fantastical Illustrations - Disruptive innovation opportunity: Incorporate elements of fantasy and imagination into branding and advertising campaigns to stand out from competitors
3. Lego-inspired Logos - Disruptive innovation opportunity: Experiment with unconventional materials and design concepts to create visually striking brand logos
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate street art elements into footwear designs to attract urban consumers
2. Advertising & Branding - Disruptive innovation opportunity: Hire street artists to create captivating and original illustrations for advertising and branding campaigns
3. Art and Design - Disruptive innovation opportunity: Combine urban street art with fantastical elements to create unique and captivating art pieces