Ad Catapults Song to Stardom
Geico's Caveman Commercial
A song called "Remind Me" by Royksopphe is featured in the Geico commercial where a disgusted caveman is traveling in an airport. We're well aware of the cult-like status the cavemen have achieved, but a recent search of mine to discover the song's title revealed a bombardment of search results (82,700 on Yahoo and 97,600 Google). A link led to the official video on Youtube (viewed 1,053,589 times) which coincidentally rocks! Photo borrowed from Duncan's TV Ad Land.
Trend Themes
1. Caveman Commercials - Exploring the trend of using cavemen characters in commercials and how it can create viral song sensations.
2. Viral Song Discoveries - Examining the trend of songs gaining popularity through commercials and the impact it has on their exposure.
3. Online Video Engagement - Analyzing the trend of viewers engaging with official videos on platforms like YouTube and its effect on music promotion.
Industry Implications
1. Advertising - Exploring disruptive innovation opportunities in using unconventional characters, like cavemen, to create memorable commercials.
2. Music Streaming - Identifying disruptive innovation opportunities in leveraging commercial placements to increase visibility and discovery of new songs.
3. Digital Marketing - Analyzing the impact of viral commercials and online video engagement on brand promotion and advertising strategies.