As visual language is an incredibly important aspect of a brand’s status in society, a proper, design-forward activist identity is also key in bringing people together in a uniform and creative manner. Realizing the importance of graphic style with regards of recruitment, not-for-profit organization Arise taps creative studio RE| Sydney and specifically, art director Summit Maharaj, Megan Schierhout, and Nerida Murphy, to produce a colorful activist identity for the good-natured organization.
The designers looked into simplicity to produce a powerful and clever visual language for their clients. Arise attempts to empower women to move from "victims to leaders" and this is communicated through the "symbol of crisis — an exclamation mark." The creatives flip the punctuation signifier to boast transformation. From clothing to print, Arise’s activist identity will definitely make a lasting impression.
Colourfully Powerful Activist Identity
Arise Attempts to Shift the Meaning for Women to Leaders
Trend Themes
1. Design-forward Activist Identity - Opportunity for companies to create visually appealing and powerful identities that resonate with their target audience and bring people together.
2. Creative Visual Language - Importance of utilizing clever and meaningful visual elements to effectively communicate messages and values.
3. Empowering Women - Growing focus on empowering women and shifting societal perceptions from victims to leaders.
Industry Implications
1. Graphic Design - Opportunity for graphic design studios to create impactful and design-forward visual identities for organizations and brands.
2. Non-profit - Non-profit organizations can utilize creative and visually appealing identities to effectively communicate their missions and attract supporters.
3. Women's Empowerment - Industries focused on empowering women can leverage visual branding to shift societal perceptions and promote female leadership.