As visual language is an incredibly important aspect of a brand’s status in society, a proper, design-forward activist identity is also key in bringing people together in a uniform and creative manner. Realizing the importance of graphic style with regards of recruitment, not-for-profit organization Arise taps creative studio RE| Sydney and specifically, art director Summit Maharaj, Megan Schierhout, and Nerida Murphy, to produce a colorful activist identity for the good-natured organization.
The designers looked into simplicity to produce a powerful and clever visual language for their clients. Arise attempts to empower women to move from "victims to leaders" and this is communicated through the "symbol of crisis — an exclamation mark." The creatives flip the punctuation signifier to boast transformation. From clothing to print, Arise’s activist identity will definitely make a lasting impression.
Colourfully Powerful Activist Identity
Arise Attempts to Shift the Meaning for Women to Leaders
Trend Themes
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Design-forward Activist Identity — Opportunity for companies to create visually appealing and powerful identities that resonate with their target audience and bring people together.
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Creative Visual Language — Importance of utilizing clever and meaningful visual elements to effectively communicate messages and values.
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Empowering Women — Growing focus on empowering women and shifting societal perceptions from victims to leaders.
Industry Implications
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Graphic Design — Opportunity for graphic design studios to create impactful and design-forward visual identities for organizations and brands.
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Non-profit — Non-profit organizations can utilize creative and visually appealing identities to effectively communicate their missions and attract supporters.
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Women's Empowerment — Industries focused on empowering women can leverage visual branding to shift societal perceptions and promote female leadership.