COS releases a minimalist activewear collection shortly after debuting its Spring/Summer 2021 collection. The pandemic has forced major fashion retailers to slow down and focus on the basics. As consumers continue to stay indoors and work from home, an increased need for versatile yet stylish pieces has become apparent.
Those who have used working out as a way to cope throughout the pandemic will be pleased with the new collection, as it features functional and comfortable pieces designed for movement. Some of the standouts from the line include the Seamless Performance Sports Bra and Leggings set, which was designed using a sustainable method of recycled nylon and polyester. The line also carries shorts, sports bras and more.
Functional Spring Activewear Collections
COS' Activewear Collection Was Made Sustainably
Trend Themes
1. Sustainable Activewear Collections - Opportunity for fashion retailers to cater to consumers' increasing demand for both sustainability and functionality in their activewear.
2. Versatile and Stylish Pieces - Opportunity for fashion retailers to create garments that are practical yet fashionable for consumers who continue to work from home and want to look good during virtual meetings and exercise.
3. Minimalist Activewear Collections - Opportunity for fashion retailers to embrace simplicity and create activewear collections that focus on the basics.
Industry Implications
1. Fashion Retail Industry - Fashion retailers have an opportunity to expand their offerings to cater to consumers' increased need for versatile and sustainable yet fashionable activewear pieces.
2. Sustainability Industry - Opportunity for companies within the sustainability industry to collaborate with fashion retailers to develop sustainable materials and production methods for activewear.
3. Fitness Industry - Opportunity for fitness companies to partner with fashion retailers to create activewear collections that cater to the practical needs of consumers who work out from home.