Action Bronson and Oakley paired up to release an international social campaign in the form of a film. Chef and celebrated rapper Action Bronson, in partnership with the well-known eyewear brand, aims to inspire folks to believe in themselves. In celebration of self-expression, the film is titled "Be Who You Are" and highlights sporting superstars Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot, and Nigel Sylvester. Bronson narrates the film's encouraging words while the featured athletes are pictured performing their sports.
The short film follows the eyewear brand's recent Oakley Kato release. The eyewear is born from 45 years of disruptive innovation and engineered to shatter the boundaries of sports performances. In addition, Oakley Kato turns to gold with a Prizm 24K lens for increased quality.
Rapper-Backed Eyewear Campaigns
Action Bronson and Oakley Debut an International Social Campaign
Trend Themes
1. Celebrity-brand Collaborations - Opportunity for brands to partner with celebrities and leverage their influence for social campaigns.
2. Sport-inspired Marketing - Brands can tap into the emotional connection that people have with sports to create successful marketing campaigns.
3. Self-expression Campaigns - Promoting the idea of self-expression and being true to oneself can resonate with consumers and lead to positive brand associations.
Industry Implications
1. Eyewear Industry - Eyewear brands can utilize innovative designs and technology to create new, high-performing products for consumers.
2. Sports Industry - Sports brands can leverage the emotional connection people have with sports to create effective marketing campaigns that resonate with consumers.
3. Celebrity Endorsement Industry - The use of celebrity endorsements in advertising can improve brand perception and increase sales.