American streetwear label Rare Panther unveiled the Spring/Summer 2018 lookbook for its latest collection entitled 'Act 011.' The label turned its attention to quality for its newest seasonal range, with a wide selection of cut-and-sew pieces made right in the U.S. Rare Panther aims to deliver garments produced at the highest possible quality for the warmer season.
The new Act 011 collection is comprised of staple pieces such as shorts, tracksuits, jersey hats and bags -- all boasting heavy Rare Panther branding details. Some standout items from the new capsule are the streetwear pieces that are adorned with graphics reading "World Gone Rare." The new seasonal range is now available on the label's website and other select retailers.
Premium Graphic-Heavy Streetwear
Rare Panther's Latest Collection for SS18 is Entitled Act 011
Trend Themes
1. Graphic-heavy Streetwear - The rise of graphic-heavy streetwear is disrupting traditional fashion norms.
2. Cut-and-sew Production - The embrace of cut-and-sew production among streetwear brands is a disruptive innovation opportunity within the fashion industry.
3. Branding Detail Emphasis - The trend towards heavily branded streetwear pieces creates a disruptive innovation opportunity for companies that specialize in graphic design.
Industry Implications
1. Fashion - The fashion industry must embrace the graphic-heavy streetwear trend to remain relevant to younger consumers.
2. Textile Manufacturing - Modernizing traditional textile manufacturing processes to accommodate the cut-and-sew production trend may offer a disruptive innovation opportunity for companies within the textile industry.
3. Graphic Design - The increasing emphasis on branding details in streetwear creates an opportunity for graphic design companies to specialize in this area.