A-COLD-WALL*, a British streetwear label, recently unveiled its Fall/Winter 2016 collection, which blends elements of high and low fashion for a statement look. Included are pull-overs, tees, scarves and a variety of other accessories.
A-COLD-WALL*'s brand name is featured on all of the pieces, often times as an acronym. Although some of the scarves have a bit of a more polished aesthetic, the vast majority of the pieces are outwardly rugged. This comes from its inclusion of duct tape and dirt-like stains, as well as skewed hemlines.
In addition to the statement branding that marks the pieces, A-COLD-WALL* incorporates abstract graphics, with unique combinations of boxes, lines and more featured in white. Currently, the Fall/Winter collection can be picked up from the British streetwear brand's web store.
Lavish Ragged Menswear
A-COLD-WALL*'s Fall/Winter Collection Has a Stylishly Distressed Aesthetic
Trend Themes
1. Distressed Menswear - There is an opportunity for new and established fashion brands to experiment with adding distressed elements to menswear pieces like pullovers, tees, and scarves.
2. Streetwear Branding - Incorporating statement branding on streetwear items could be an innovative way for fashion brands to capture the attention of younger consumers who place a high value on individuality and self-expression.
3. Abstract Graphics - The use of unique combinations of abstract graphics for fashion pieces presents an opportunity for designers to create distinctive clothing items that appeal to consumers looking for something out of the ordinary.
Industry Implications
1. Fashion - Existing and emerging fashion brands can tap into the trend of distressed menswear and incorporate statement branding and abstract graphics to appeal to consumers looking for unique fashion options.
2. Retail - Brick and mortar and online retailers can focus on offering a diverse selection of distressed menswear pieces, statement branding and abstract graphics to capture younger consumers who are interested in streetwear fashion.
3. Marketing - Marketing agencies can develop campaigns that focus on the individuality and self-expression that streetwear fashion represents, especially for younger consumers and individuals who identify with the unique aesthetic of distressed menswear, statement branding, and abstract graphics.