The latest Acne Studios Spring/Summer 2018 collection was created specifically for the entire family. The Swedish fashion label unveiled a series of sweatshirts that are family-friendly -- with each one boasting text graphics that playfully read either 'Mother,' 'Sister,' 'Brother,' Dad' and 'Kid' over the chest area. The bold typographic details rest on top of the color-blocked or solid-color sweaters in captivating hues such as red and blue, orange and blue or just white.
The sweatshirts take on a crewneck silhouette and deliver playful vibes for the entire family. Each piece is priced at $300 and is now available for purchase online or at Acne Studios retail locations.
Family-Focused Sweatshirts
The Newest Acne Studios Spring/Summer 2018 Line is Perfect for Families
Trend Themes
1. Family-focused Sweatshirts - The trend of creating fashion items that cater to the entire family presents an opportunity for brands to tap into the growing market of family-oriented consumers.
2. Text Graphic Apparel - The use of bold typographic details on sweatshirts opens up new possibilities for brands to create visually striking and expressive clothing items.
3. Color-blocked Fashion - The popularity of color-blocked or solid-color sweatshirts in captivating hues creates opportunities for brands to experiment with vibrant and eye-catching designs.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of family-focused sweatshirts by designing and producing clothing items that appeal to the entire family.
2. Children's Apparel - The market for children's clothing can capitalize on the trend of family-focused sweatshirts by creating coordinating styles for kids that align with the matching adult versions.
3. Online Retail - The rise of online retail provides the opportunity for brands to reach a wider audience and sell family-focused sweatshirts to customers around the world.