The Ace Hill x Dog & Bear general store was launched virtually at the start of the COVID-19 pandemic and lets consumers order snack and beverage bundles from the Toronto-based craft brewery and English pub.
Offering a vast selection of Ace Hill beer and canned cocktails along with Ontario wines that are conveniently delivered to one's door, the general store pairs each order with a free bag of San Carlo Italian potato chips.
In addition, the web shop also lets consumers access signature discounts and complementary products during seasonal holidays like Canada Day -- coming up on July 1st -- and supports a good cause, teaming up with The Stop, a Toronto food charity on the frontlines of COVID-19.
Beer Brand Snack Bundles
The Ace Hill x Dog & Bear Virtual General Store Pairs Drinks and Bites
Trend Themes
1. Virtual General Stores - Craft breweries and English pubs can offer snack and beverage bundles through a virtual general store during the COVID-19 pandemic.
2. Canned Cocktails - Offering canned cocktails along with beer and wine presents an opportunity for beverage companies to expand their product lines.
3. Charitable Partnerships - Partnering with food charities during the pandemic can be a way for beverage and snack companies to give back to their communities.
Industry Implications
1. Craft Beer - Craft breweries can leverage virtual general stores to offer snack and beverage bundles as a way of expanding their customer base and increasing revenue.
2. Beverage - Beverage companies can innovate by including canned cocktails as part of their product lines to meet customer preferences for convenience and variety.
3. Snacks - Snack companies can partner with beverage companies to offer snack and beverage bundles as a way of increasing sales and market share.