The Accessorize Spring/Summer 2012 line is free-spirited and fun-loving, and these exact merrymaking sentiments are reflected in the brand’s latest Polaroid lookbook. The behind-the-scenes images feature models Malene Knudsen and Giedre Dukauskaite on what appears to be a whimsical vacation, toting side bags, suitcases and retro cameras.
True to the label’s panache for adornments, the models are found clad in bangles, bobbles and all types of exaggerated beads. The draped apparel choices are fitting with the lively lookbook, as well as the brightly patterned two-piece bikinis and floral sandals. The vacation theme is made most apparent by way of a heart-shaped, cut-out map, provoking thoughts of epic road trips and sightseeing. The girls look ready for the unknown about to come their way, and their enthusiasm is downright infectious.
Traveling Polaroid Lookbooks
The Accessorize Spring/Summer 2012 Photos Merge Film with Roadtrips
Trend Themes
1. Whimsical Fashion - There is an opportunity for brands to create whimsical and playful fashion lookbooks that capture the imagination of consumers.
2. Retro-inspired Accessories - The popularity of retro cameras and accessories presents an opportunity for businesses to incorporate nostalgic elements into their product offerings.
3. Creative Travel Marketing - This trend showcases the potential for brands to use creative travel-inspired marketing campaigns to engage with their audience.
Industry Implications
1. Fashion - Fashion brands can leverage whimsical themes and elaborate accessories to create unique and captivating marketing campaigns.
2. Photography - The demand for retro cameras and film photography provides an opportunity for photography companies to develop innovative products to cater to this trend.
3. Travel and Tourism - The use of travel-inspired imagery and concept in marketing offers a disruptive innovation opportunity for travel and tourism companies to create engaging campaigns and attract new customers.