Just in time for cooler evenings, Alexa Chug has dropped her new AC Sleep collection. Though Chung is a style maven, this marks the first time she has released a sleepwear line under her eponymous label.
AC Sleep is not your average PJ line. To create the collection, Chung took inspiration from historical references such as Victorian cotton nightgowns and cinematic moments such as Audrey Hepburn's turn as Holly Golightly. The result is seven PJ sets in four colorways: brown paisley, pistachio, pinstriped cornflower blue, and Dijon mustard yellow. The collection also includes two silk eye masks and two tie-up robes so you can complete your show-stopping sleepwear look. As Chung puts it, "I was always told that purchasing a good bed was a wise investment since you spend around a third of your life sleeping, and I’d like to think the same can be said about sleepwear."
Celebrity-Designed Sleepwear Collections
Alexa Chung’s New AC Sleep Line is Inspired by History
Trend Themes
1. Celebrity-designed Sleepwear - The rise of celebrity-designed sleepwear collections presents an opportunity for brands to collaborate with influencers and tap into their fan base.
2. Vintage-inspired Sleepwear - The popularity of historical and cinematic references in sleepwear design creates an opportunity for brands to incorporate nostalgia and storytelling into their collections.
3. Luxury Sleepwear Sets - There is a growing demand for high-end sleepwear sets, providing an opportunity for brands to offer premium materials, sophisticated designs, and exclusive collaborations.
Industry Implications
1. Fashion - Fashion brands have the opportunity to collaborate with celebrities and create celebrity-designed sleepwear collections, expanding their product range and reaching a new target audience.
2. Textile Manufacturing - The demand for vintage-inspired sleepwear opens up opportunities for textile manufacturers to produce fabrics with historical designs and patterns.
3. E-commerce - The trend of luxury sleepwear sets presents opportunities for e-commerce platforms to curate exclusive collections and offer personalized shopping experiences.