This spring, you can give your home bar a seasonal makeover by adding Absolut Juice Pear & Elderflower.
Absolut is no stranger to flavored offerings and the new Absolut Juice Pear & Elderflower joins the brand's existing Juice lineup. Just like Absolut Juice Strawberry and Absolut Juice Apple, the new Juice Pear & Elderflower product combines Absolut vodka with 5% real juice. As the online description for the new flavor reads: "Fresh aroma with a distinct fruitiness of ripened pear and sunny elderflower, followed by soft floral notes all in a balanced harmony." In other words, you can expect a fruity taste and well-balanced sweetness. Some customers will also be happy to know that the new spirit is gluten-free.
Absolut Juice Pear & Elderflower is available nationwide as of April 1st.
Elderflower-Infused Vodkas
Absolut Juice Pear & Elderflower is a Springtime Vodka Option
Trend Themes
1. Fruity Infused Spirits - There is a growing trend of alcoholic beverages infused with fruit flavors that presents an opportunity for companies to create new and unique flavor combinations.
2. Gluten-free Spirits - The demand for gluten-free products is increasing, and this trend presents an opportunity for companies to create gluten-free spirits that cater to this market.
3. Seasonal Beverages - The popularity of seasonal beverages such as Absolut Juice Pear & Elderflower presents an opportunity for companies to create limited-time offerings that appeal to customers looking for a unique drinking experience.
Industry Implications
1. Alcoholic Beverage Industry - Companies in the alcoholic beverage industry can take advantage of the growing trend of fruity infused spirits and gluten-free products by creating new and unique flavor combinations that cater to a wider market.
2. Food and Beverage Industry - The popularity of seasonal beverages creates opportunities for companies in the food and beverage industry to create limited-time offerings that appeal to customers looking for a unique drinking experience.
3. Health and Wellness Industry - The demand for gluten-free products is increasing, and this presents an opportunity for companies in the health and wellness industry to create gluten-free spirits that cater to this market.