Just in time to commemorate the Rugby World Cup taking place in New Zealand, the Absolut Huffer Case has been released by the popular Vodka brand. This limited edition Absolut Vodka bottle boasts a polished, black finish and is printed with the outline of the country's map in shimmery, silver dots.
The Absolut Huffer Case was designed by TBWA\Whybin in Auckland. The company's challenge was to create an appealing packaging that would appeal to natives of New Zealand, as well as those visiting from other corners of the world during the Rugby tournament. The finished product of the Absolut Huffer Case is a sophisticated and elegantly packaged bottle of vodka.
Implications - Businesses who apply their efforts to creating unique and exclusively designed products will appeal to a wide range of consumers including those already loyal to the brand or those loyal to the cause or celebration itself. Businesses that release limited edition products or items will benefit from the demands of today's consumption-hungry culture.
Archipelago Alcohol Branding
The Absolut Huffer Case Celebrates New Zealand & The Rugby World Cup
Trend Themes
1. Limited Edition Branding - Creating unique and exclusively designed products can appeal to a wide range of consumers and benefit from today's consumption-hungry culture.
2. Event-themed Packaging - Designing packaging that celebrates an event or occasion can attract both locals and tourists.
3. Country-themed Branding - Using a country's map or symbols in branding can create a sense of national pride and boost sales.
Industry Implications
1. Alcohol Industry - The alcohol industry can capitalize on event-themed and limited edition branding to increase sales and attract new consumers.
2. Tourism Industry - The tourism industry can use event-themed packaging to promote local events and attract tourists.
3. Souvenir Industry - The souvenir industry can benefit from limited edition and country-themed branding to create exclusive and collectible items for tourists.