The new Absolut America vodka bottle packaging has been unveiled by parent company Pernod Ricard as a solute to patriotism that features a modern take on the red, white and blue color scheme. The limited-edition bottle has been announced alongside a partnership with the Keep America Beautiful organization that will help to improve communities across the United States. This will be accomplished through a social media campaign that will see $1 donated for every photo shared with people partying with a purpose using the hashtag #AbsolutAmerica.
The Absolut America vodka bottle packaging and partnership was detailed by Pernod Ricard USA Brand Director of Absolut, Shefali Murdia, who said, "Absolut has always embraced the magic of mixing – from cocktails to cultures to communities. With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene with delicious cocktails and a side of giving back."
Patriotic Americana Vodka Packaging
The Absolut America Celebrates the Stars and Stripes
Trend Themes
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Patriotic Packaging — More consumer goods companies will release limited-edition products with patriotic packaging to tap into consumer demand for American-made goods.
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Socially-responsible Partnerships — Brands will focus on partnerships with nonprofits or community organizations that align with their values to engage with socially-conscious consumers.
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Charitable Social Media Campaigns — Companies will launch social media campaigns that donate to a cause for every post or share, encouraging consumers to engage with their brand while doing good.
Industry Implications
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Alcoholic Beverages — More alcoholic beverage companies will release limited-edition products with patriotic packaging, partnering with nonprofits or community organizations to engage with socially-conscious consumers and encourage sales.
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Consumer Goods — Consumer goods companies will tap into the trend of patriotic consumerism by releasing limited-edition products with patriotic packaging, partnering with nonprofits or community organizations to engage with socially-conscious consumers and boost sales.
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Nonprofit Organizations — Nonprofit organizations will continue to partner with companies on campaigns that encourage social change, leveraging the social media reach and financial resources of brands to make a positive impact.