Absolut® breaks new ground in the beverage industry with the official launch of the Absolut and Ocean Spray® Vodka Cranberry cocktail in a convenient ready-to-drink (RTD) format, now accessible in the United States. Drawing inspiration from the timeless consumer-loved blend of Absolut Vodka and Ocean Spray® Cranberry Juice, the Vodka Cran™ RTD series amalgamates Absolut's top-tier imported vodka with authentic cranberry juice from Ocean Spray®, effervescent sparkling water, and natural flavors.
The diverse range encompasses Vodka Cranberry™, Vodka Cran-Grape™, Vodka Cran-Pineapple™, and Vodka Cran-Raspberry™, available in an 8-count variety pack, single flavor 4-pack, or individual cans.
"Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country," said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA. "We're pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format."
Fruity Vodka Crossover Drinks
Absolut® Introduces a New Ready-to-Drink Range with Ocean Spray
Trend Themes
1. Convenient Ready-to-drink (RTD) Formats - Absolut breaks new ground in the beverage industry with the official launch of the Absolut and Ocean Spray Vodka Cranberry cocktail in a convenient ready-to-drink (RTD) format.
2. Fruity Vodka Crossover Drinks - Absolut introduces a new ready-to-drink range with Ocean Spray, combining Absolut Vodka with authentic cranberry juice and natural flavors.
3. Diverse RTD Flavor Varieties - The Vodka Cran RTD series offers a diverse range of flavors, including Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple, and Vodka Cran-Raspberry.
Industry Implications
1. Beverage Industry - Absolut's launch of a convenient ready-to-drink range with Ocean Spray presents disruptive innovation opportunities for the beverage industry.
2. Alcoholic Beverage Industry - The introduction of fruity vodka crossover drinks in a ready-to-drink format by Absolut and Ocean Spray opens up disruptive innovation possibilities for the alcoholic beverage industry.
3. Consumer Packaged Goods Industry - The development of a diverse range of ready-to-drink flavors by Absolut and Ocean Spray creates disruptive innovation opportunities within the consumer packaged goods industry.