'North Home' is a new homewares company that sells beautiful pieces designed by Aboriginal Australian artists. The company not only celebrates the craftsmanship of these artists, but it also donates the majority of its profits to indigenous communities in Australia.
North Home specializes in selling cushions and lampshades designed by Aboriginal Australian artists. Each of the pieces celebrates the skills of the indigenous artists and the diversity of their crafts. The goal is to help a wider audience view the work of these artists by making the prints widely available in the form of beautiful textiles.
In addition to showcasing the work of Aboriginal artists, the company also helps support indigenous communities. In fact, 70 percent of the profits are donated directly the Foundations for Young Australians' community youth program, which aims to empower the next generation of Aboriginal youth.
Aboriginal-Crafted Textiles
This Company Produces Pieces Designed by Aboriginal Australian Artists
Trend Themes
1. Aboriginal-art Inspired Homewares - There is an opportunity to create a trend of incorporating Aboriginal art into a variety of homeware products, such as cushions and lampshades.
2. Supporting Indigenous Artists - There is a growing trend of companies that are dedicated to promoting and selling products designed by indigenous artists, while also supporting them financially.
3. Socially Responsible Consumerism - Consumers are increasingly drawn to companies that give back to communities, making socially responsible consumerism a trend worth pursuing.
Industry Implications
1. Homewares - Homeware companies can tap into the trend of featuring Aboriginal-inspired designs to create unique and culturally diverse product lines.
2. Art and Design - Art and design industries have an opportunity to collaborate with Aboriginal artists and incorporate their work into various mediums to reach a wider audience.
3. Social Impact - Companies that focus on social impact and support indigenous communities can find a niche within the market and build a loyal customer base.