Luxury fashion house Dior launches its ABCDior program, which offers a set of 'Walk'n'Dior' sneakers that give customers the opportunity to explore their own creative tastes. The design recalls the signature B23 low-cut sneaker and boasts a slightly different exterior to better match the bespoke accents.
The Walk'n'Dior sneakers are fully customizable with double tonal labels finished by hand and permanently attached to the heels. There is the option to add up to three letters at the label and the opportunity to use asymmetric labels as well as a unique touch. In addition to the labels, the uppers are adorned in the signature Oblique logo print throughout the entire canvas uppers sitting on top of a chunky foundation that reads "DIOR" branding details.
Customizable Luxe Canvas Sneakers
The ABCDior Program Delivers Custom Details to The Walk'n'Dior
Trend Themes
1. Customizability of Fashion Items - The rise of customizable fashion items allows consumers to explore their own creative expression, opening up opportunities for companies to create personalized products.
2. Incorporating Personalization in Luxury Fashion - Luxury fashion brands are tapping into the personalization trend, providing bespoke solutions to the high-end consumer market and opening up avenues for innovation.
3. Integration of Tech in Fashion Customization - The integration of technology in fashion customization, such as Augmented Reality or AI, is enabling companies to offer even more personalized products.
Industry Implications
1. Luxury Fashion - Luxury fashion brands like Dior are leading the charge in personalization trends, with room for further disruption by creating new experiences for consumers.
2. Technology - With the integration of technology into fashion personalization, the tech industry can help create innovative ways of customization.
3. Retail - With the rise of direct-to-consumer retail, companies now have increased opportunities to provide personalized experiences and engage with their customers in new ways.