The new collection for A.P.C. is a good example of creating a mode and sticking to it. Being that this collection comes out of the Fall/Winter time of year, A.P.C. decided to pay a little homage to the season while keeping fashionably warm.
The Fall/Winter 2009 collection has different lumberjack-esque items that really exemplify that forestry idea. The different fabrics and layers come together for a weather manageable feel while still being completely comfortable.
The combination of the motif and the actual garments has made A.P.C's Fall/Winter 2009 collection a pretty sweet grab.
Chilly Prep Chic
A.P.C. Goes Fashionably Warm for Fall/Winter 2009
Trend Themes
1. Weather-managed Fashion - Fashion brands can pursue creating stylish clothing with a specific weather-manageable feel and pursue the seasonal fashion cycle as a trend.
2. Lumberjack-inspired Garments - Retail brands can explore creating clothes with lumberjack-inspired designs and motifs to cater to winter and fall fashion trends.
3. Fall and Winter Fashion Trends - Fashion retailers can create unique collections of clothing pieces that pay homage to the season and cater to specific weather conditions which can create disruptive innovation opportunities with different fabrics, motifs and layers.
Industry Implications
1. Fashion - Fashion brands can focus on weather-manageable fashion o cater to the seasonal fashion cycle and create unique clothing pieces to meet customers' demands.
2. Retail - Retail brands can explore creating new clothing pieces with specific designs and motifs which can attract customers towards the trend and create disruptive innovation opportunities.
3. Textile - Textile manufacturers can introduce new fabric innovations that can cater to weather manageable fashion trend and meet customer demands for fall and winter clothing lines.