For the second installment of its "A Love Story" ads, Hills Pet Nutrition once again reminds the audience of the importance of feeding your pet a balanced and healthy diet. Using pixar-like animation, this two-minute ad spot follows a young woman who falls into a depressive state after losing her job. She spends nights on the couch eating pizza and ice cream without realizing her poor lifestyle habits are mirroring the way she's feeding her cat. Switching to an off-brand food and neglecting to measure the scoops, the woman's cat quickly begins to put on weight.
It isn't until the cat is unable to jump onto the counter that the woman realizes her mistake, quickly changing the cat's diet back to that of Hills Pet Nutrition.
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Trend Themes
1. Pixar-like Animated Ads - Using animated ads in a Pixar-style format to convey messages in a more engaging and impactful way.
2. Healthy Living - The growing trend of practicing healthy lifestyles and the importance of extending it to pets.
3. Pet Nutrition Awareness - Awareness of the impact of pet nutrition on pet health and well-being.
Industry Implications
1. Pet Food Industry - For companies producing pet food, there is a need to innovate and create healthy and balanced pet nutrition options.
2. Animation Industry - The use of animation in advertising can be an opportunity for companies to create unique and memorable ads that connect with audiences.
3. Health and Wellness Industry - Building a connectionbetween the health and wellness of pets and their owners can provide further opportunities for growth and innovation in this industry.