"I just took a DNA test, turns out I'm 100 percent that b*tch," is a popular song lyric that easily gets stuck in the head of any listener. The line is from songstress Lizzo's 'Truth Hurts' song and has landed the singer a partnership with Spotify to lets users find out percent of "b*tch" they are.
The quiz is only available to Spotify users and also gives consumers access to a special playlist curated by the Lizzo that includes iconic female empowerment songs from Missy Elliott, Lil' Kim, Eve, and Destiny's Child -- to name a few. The 10 questions range from "How best can one shoot their shot?" to "How do you feel about relationships?" and based on their answers, users receive a 100 percent.
The partnership between Lizzo and Spotify shows the marketing potential available for artists to reach their consumers in unique and humorous ways.
Singer Music Streaming Quizzes
Lizzo and Spotify Launched a "DNA test" For Your B*tch Percentage
Trend Themes
1. Personalized Music Streaming Quizzes - The trend of personalized music streaming quizzes allows users to discover their percentage of a certain characteristic or identity, creating a more interactive and engaging experience.
2. Curated Playlists by Artists - The trend of curated playlists by artists provides a unique way for musicians to connect with their fans and showcase their musical influences, enhancing the overall streaming experience.
3. Humorous and Unique Marketing Partnerships - The trend of humorous and unique marketing partnerships, such as the collaboration between Lizzo and Spotify, offers brands the opportunity to stand out and reach their target audience in memorable ways.
Industry Implications
1. Music Streaming - The music streaming industry can leverage personalized quizzes and curated playlists to enhance user engagement and satisfaction.
2. Entertainment - The entertainment industry can capitalize on the trend of personalized quizzes and marketing partnerships to create more interactive and memorable experiences for consumers.
3. Digital Marketing - The digital marketing industry can explore innovative collaborations and strategies, like humorous marketing partnerships, to create effective and attention-grabbing campaigns.