The Smart fortwo A Big Idea campaign takes a cute, quirky approach to advertising the company's latest automobile.
The A Big Idea campaign consists of a series of cartoon graffiti characters playing out a narrated scenario. In this particular one, couples are having difficulty finding time together due to the hectic urban environment. As they navigate through difficulty and distress, the happy lovebirds find peace and quiet inside a Smart car.
The Smart fortwo A Big Idea campaign is fun and cute; its brilliantly written narratives really bring out what the concept is all about.
Animated Graffiti Ads
The Smart Fortwo A Big Idea Campaign Features Playful Characters
Trend Themes
1. Animated Graffiti Ads - The use of playful and quirky animations in advertising is a growing trend that engages viewers through a unique and memorable approach.
2. Narrative Marketing - The A Big Idea campaign is an example of how storytelling can be used to engage customers and create an emotional connection to a product or brand, which is becoming a popular trend in marketing.
3. Urban Mobility - The Smart fortwo A Big Idea campaign promotes a small and agile car as a solution to the challenges of navigating through crowded urban environments, highlighting the trend towards sustainable and efficient transportation options.
Industry Implications
1. Advertising - The use of animated graffiti art in advertising has the potential to disrupt traditional advertising methods, offering a more engaging and unique approach to capturing viewers' attention.
2. Automotive - The Smart fortwo A Big Idea campaign is an example of how automotive companies can use storytelling to create an emotional connection with their brand and promote the benefits of their products over competitors'.
3. Transportation - The A Big Idea campaign promotes the trend towards urban mobility and highlights the potential for small cars like the Smart fortwo to offer efficient and sustainable transportation solutions in crowded cities.