In 2019 Ukrainian Railways’ decided to change its negative public perception. On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers Day.
Ukrainian Railways’ revitalized former luggage compartment located in the main train station, turning the building that wasn’t used since the 2000s into a new 3900 m2 exhibition space. Ukraine WOW interactive exhibition tells consumers about Ukraine as if you are taking a train trip together. The brand filled an exhibition with installations that illustrate situations well-known for any passenger. The project allows its visitors to feel that the railroad is the heart of Ukraine that connects the whole country together.
Interactive Train-Based Exhibits
Ukrainian Railways Opened Ukraine WOW Interactive Exhibition
Trend Themes
1. Interactive Exhibits - Creating immersive and interactive exhibits to change public perception and increase consumer engagement.
2. Revitalizing Unused Spaces - Transforming unused spaces into innovative and engaging environments for consumers to experience.
3. Transportation Storytelling - Telling a brand's story through the lens of transportation to create a unique and relatable experience for consumers.
Industry Implications
1. Railway - Railway companies can create interactive exhibits in unused spaces to change public perception and increase patronage.
2. Tourism - The tourism industry can incorporate transportation storytelling to create unique and engaging experiences for travelers.
3. Museum - Museums can use the concept of interactive exhibits and storytelling to create immersive displays that educate and engage visitors.