These PSA ads by Rhode Island Coalition Against Domestic Violence urge men to speak out about this important social issue.
Images of pieces of meat and a punching bag dressed as a woman are coupled with the copy, "It’s not acceptable to treat a woman like one. Most men agree, but few speak out. Please, be heard. A man’s voice is an effective way to change demeaning societal attitudes towards women."
The ads were created by Bilinki & Groggins, Providence, USA with photography by Michael Indresano, art direction by Tim Needham, copy by Kevin Acciaioli, and creative direction by Kevin Acciaioli and Tim Needham.
Women as Pieces of Meat
Urging Men to Speak Out on Domestic Abuse
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2. Male Advocacy for Domestic Abuse - Disruptive innovation opportunity: Develop platforms or initiatives that encourage men to actively speak out and take action against domestic abuse.
3. Changing Societal Attitudes Towards Women - Disruptive innovation opportunity: Implement educational programs and awareness campaigns to challenge and transform demeaning attitudes towards women.
Industry Implications
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3. Education and Awareness Programs - Disruptive innovation opportunity: Create online platforms and interactive tools to educate and raise awareness about gender equality and the importance of empowering women.