The PRO-Keds footwear business is teaming up with iconic American beer brand Pabst Blue label to create a limited edition line of CVO sneakers. This combo is one way to enjoy Pabst while keeping your sobriety.
The navy-blue canvas sneakers are fitted with various Pabst branding to energize the conventionally minimalist PRO-Keds design. The well-known Pabst brand appears on both the tongue and inside of the shoe to spice things up. Unfortunately, these limited edition co-branding kicks were produced for promotional use only and will not be sold at retail stores. If you’re feeling thirsty and have a craving for shopping but are low on cash, take a browse through the Pro-Keds photo collection. Image consumption is the next best thing.
Beer-Branded Footwear
Pro-Keds Royal CVO Sneakers Receive a Pabst Blue Ribbon Makeover
Trend Themes
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Branded-footwear — Collaborations between popular brands to create limited edition and branded shoes for promotion.
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Iconic-branding — Integration of iconic branding in products to give an energetic look.
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Promotional-merchandise — Making limited edition products for promotional use only.
Industry Implications
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Fashion — Opportunity for fashion brands to offer new collaborations to attract customers.
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Beverage — Collaborations between beverage companies and fashion brands for promotional use.
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Marketing and Advertising — Designing promotional products to create an energetic and lively image of a product.