The PRO-Keds footwear business is teaming up with iconic American beer brand Pabst Blue label to create a limited edition line of CVO sneakers. This combo is one way to enjoy Pabst while keeping your sobriety.
The navy-blue canvas sneakers are fitted with various Pabst branding to energize the conventionally minimalist PRO-Keds design. The well-known Pabst brand appears on both the tongue and inside of the shoe to spice things up. Unfortunately, these limited edition co-branding kicks were produced for promotional use only and will not be sold at retail stores. If you’re feeling thirsty and have a craving for shopping but are low on cash, take a browse through the Pro-Keds photo collection. Image consumption is the next best thing.
Beer-Branded Footwear
Pro-Keds Royal CVO Sneakers Receive a Pabst Blue Ribbon Makeover
Trend Themes
1. Branded-footwear - Collaborations between popular brands to create limited edition and branded shoes for promotion.
2. Iconic-branding - Integration of iconic branding in products to give an energetic look.
3. Promotional-merchandise - Making limited edition products for promotional use only.
Industry Implications
1. Fashion - Opportunity for fashion brands to offer new collaborations to attract customers.
2. Beverage - Collaborations between beverage companies and fashion brands for promotional use.
3. Marketing and Advertising - Designing promotional products to create an energetic and lively image of a product.