Porsche announced a merger with German manufacturer Volkswagen after weeks of discussions. The luxury car maker claims its aim is to see the "creation of an integrated car manufacturing group."
VW welcomed the merge as it means that Porsche won't be taking over. Talks about the format of the new group will be discussed between the two companies in VW’s home state of Lower Saxony, with employee representatives.
The merge will unite 10 brands: nine of them are owned by VW; the other is Porsche sports car brand.
Luxury Auto Mergers
Porche and Volkswagon Announce Merger
Trend Themes
1. Luxury Auto Mergers - The trend of luxury auto mergers presents disruptive innovation opportunities for creating integrated car manufacturing groups.
Industry Implications
1. Automotive Industry - The automotive industry can explore disruptive innovation opportunities through luxury auto mergers to create integrated car manufacturing groups.
2. Manufacturing Industry - The manufacturing industry can explore disruptive innovation opportunities through luxury auto mergers to integrate different brands under one group.
3. Technology Industry - The technology industry can explore disruptive innovation opportunities through luxury auto mergers to enhance the technological capabilities of luxury vehicles.