Oxfam, a charity that works to raise awareness of poverty and injustice in developing countries, has teamed with design firm HeyStudio to create a line of products that uses guns and grenades to tell the story of Oxfam.
The typography by HeyStudio shows guns and grenades in place of the letters. The designs are shown on posters, t-shirts, mugs, and more. A great way to raise awareness with a great line of typography.
Implications - **Only do extension in extension feed
I think that it is absolutely phenomenal when two amazing organizations team up to create and exciting an innovative project. Oxfam and HeyStudio have done just that with this project. I hope to see more projects in the future between this pair.
Text Weapons
Oxfam and HeyStudio Team to Fight Injustice with Fonts
Trend Themes
1. Awareness Design - Designing products that use powerful imagery or graphics to raise awareness for social issues, like Oxfam and HeyStudio's typography using guns and grenades.
2. Collaborative Activism - Increasing partnerships between non-profit organizations and design firms to create impactful projects that bring attention to social injustices, as seen with Oxfam and HeyStudio's collaboration.
3. Symbolic Messaging - Utilizing symbolic representations and visual metaphors in design to convey powerful messages and narratives, exemplified by Oxfam and HeyStudio's use of guns and grenades in their typography.
Industry Implications
1. Charities and Non-profit Organizations - Opportunity for charities to collaborate with design studios and utilize innovative design to communicate their missions, as demonstrated by Oxfam and HeyStudio's partnership.
2. Graphic Design - Potential for designers to explore the use of symbolism and visual metaphors in their work to create impactful designs that raise awareness and provoke thought, inspired by Oxfam and HeyStudio's typography.
3. Social Activism - Promising avenue for activists to employ innovative design techniques and collaborations with creative professionals to amplify their messages and bring attention to important issues, following Oxfam and HeyStudio's example.