Nike unveils its latest Air Huarache model inspired by the University of Oregon’s football team's colors -- the shoe is also named Oregon Ducks after the team. The University of Oregon is known as one of the most elite schools to participate in the NCAA programs. Additionally, with the long-term business relationship between Nike‘s headquarters in Beaverton and the University of Oregon’s brand, players, coaches, and staff were behind making this sneaker and colorway happen.
There are only 345 pairs of this iteration produced and this is noted on the interior of the tongues which display each pair’s individual number. The Oregon Ducks’ logo is placed on the tongues in the form of the "O" insignia. The base layers are made in neoprene and are colored white along with the team’s forest and volt green accents dispersed throughout. The laces and the heel cages are colored gray and the neon Nike logo is printed around the toe of the sneaker. These exclusive sneakers are not available to the general public.
College Sports-Inspired Sneakers
Nike's Air Huarache “Oregon Ducks” Colorway is a Limited Release
Trend Themes
1. Limited Release Sneakers - There is an opportunity for companies to create unique, limited release sneaker collaborations with popular sports teams or events that can create a sense of exclusivity and appeal to sneaker collectors.
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3. Athletic Brand Partnerships - Collaborating with popular athletic brands can be an effective way to promote brand awareness and potentially create unique product offerings that cater to a specific audience.
Industry Implications
1. Footwear - Companies in the footwear industry can create limited edition sneaker collaborations with popular sports teams or events to generate exclusivity and demand for their products.
2. Sports Merchandise - Businesses in the sports merchandise industry can create colorway-inspired products that cater to loyal fans of popular sports teams or events and drive revenue from merchandise sales.
3. Athletic Apparel - Collaborating with popular athletic brands can be an effective way for businesses in the athletic apparel industry to create unique product offerings that cater to a specific audience and potentially increase brand awareness.