Calling their new men’s line of All Star sneakers "Premium Chuck Hi Missoni," the highly recognized zigzag print of Missoni will be featured on this new men’s line of high-tops in the spring-summer of 2010.
All Tai Missoni had to do to generate the buzz was to wear a pair at their latest show, and now it’s talked about everywhere in the fashion world.
I’ve included images of a few other zigzag lines the family-owned company has offered recently, although the zigzag pattern is far from the only thing the company is known for, as their knits and prints are very popular and highly desirable.
Tai Missoni added that the company will be opening a boutique in Brazil sometime in 2010.
Zigzag High-Tops
Missoni Partners with Converse for Edgy 2010 Kicks
Trend Themes
1. Zigzag Print Fashion - Opportunity for fashion brands to collaborate with high-end designers and incorporate bold patterns into their products.
2. Designer Sneaker Collaborations - Chance for sneaker brands to partner with luxury fashion labels and create unique, limited edition footwear.
3. International Boutique Expansion - Potential for fashion retailers to enter emerging markets like Brazil and tap into growing consumer demand.
Industry Implications
1. Fashion - Disruptive innovation opportunities in creating unique and eye-catching prints for clothing and accessories.
2. Footwear - Opportunity to explore collaborations with high-end fashion labels and produce exclusive and fashionable sneakers.
3. Retail - Opportunity for retailers to expand their reach into new markets and capture the growing demand for luxury fashion products.