French Jewelry designer Mauboussin wanted to draw attention to their brand in Japan, so what did they do? Gave away free diamonds, of course.
Mauboussin caused hoards of people to gather around one of their Japan locations to get free diamonds. Granted, they were only .1 carat gems, but a diamond is a diamond.
Mauboussin clearly understands our love for all that sparkles.
Implications - Companies need to go beyond ads and commercials when it comes to promotions. Providing free samples or even the actual product itself is often the most effective way to reach consumers and get them interested in what's being sold. Despite the fact that the web is becoming a popular space to advertise new items, companies are still using traditional methods that are just as effective.
Free Diamonds
Mauboussin Gives Away .1 Carat Gems in Japan
Trend Themes
1. Promotional Giveaways - Companies can draw attention to their brand by offering promotional giveaways, such as free samples or products.
2. Alternative Advertising - Providing free products or samples can be an effective alternative to traditional advertising methods.
3. Experiential Marketing - Giving away products can create a unique and memorable experience for consumers, helping to build brand awareness and loyalty.
Industry Implications
1. Jewelry - Jewelry companies could benefit from offering promotional giveaways to draw attention to their brand and products.
2. Luxury Goods - Providing free samples or products could be a disruptive innovation for luxury goods companies looking to connect with consumers beyond traditional advertising methods.
3. Retail - Retailers could use experiential marketing tactics, such as giving away products, to increase foot traffic and sales in their stores.