LEGO and Nintendo have teamed up on a new adult toy brick set, the Nintendo Entertainment System™ (NES). The set allows builders to assemble a game console with all its characteristic details. In addition to the set-top box, the set also includes a TV model from the 80s.
Additionally, the NES set will consist of a joystick, an opening slot for a game cartridge, and a cable with a plug. The set will also include a vintage TV with an 8-bit figurine of Mario on the screen and an activating cube. After scanning the last, the LEGO Mario figure from the LEGO SuperMario Starter Set will react to the characters and obstacles that will be visible on the screen.
The set contains a LEGO Mario figure showcasing a range of emotions and reacting to movements, colors, and activation bricks. This is the core of the game, which can then be expanded with additional sets, power-up sets and collectible character sets. All of them were designed not only to recreate the LEGO Super Mario world in reality but also to unleash players' inner creativity as they rebuild the game levels.
This Lego and Nintendo NES collectible will be available exclusively in LEGO Certified Stores starting August 1st, 2021. The LEGO Super Mario line of sets will also go on sale on August 1st and will be available directly from certified LEGO stores as well as leading retailers.
Gaming System Brick Toys
The LEGO and Nintendo Collaboration Collection is Inspired by the 80s
Trend Themes
1. Gaming System Brick Toys - The LEGO and Nintendo Collaboration Collection offers an opportunity for companies to develop more interactive and nostalgic toy sets that combine physical building with virtual gaming experiences.
2. Interactive Collectible Toy Sets - The integration of technology with collectible toy sets, such as the LEGO Mario figure reacting to movements and colors, presents an opportunity for toy companies to create more engaging and interactive experiences for consumers.
3. Retro Nostalgia Gaming - The LEGO and Nintendo NES collectible set capitalizes on the growing market for retro nostalgia gaming, presenting an opportunity for game companies to tap into this trend and create more modernized versions of classic games.
Industry Implications
1. Toy Industry - The LEGO and Nintendo Collaboration Collection showcases the potential for combining physical building with virtual gaming experiences, offering opportunities for toy companies to develop more interactive and engaging collectible sets.
2. Gaming Industry - The LEGO and Nintendo NES collectible set represents the growing market for retro nostalgia gaming, presenting opportunities for game companies to release updated versions of classic games, capturing the interest of gamers of all ages.
3. Technology Industry - The integration of technology with toy sets, such as the interactive LEGO Mario figure, presents opportunities for technology companies to introduce more innovative and interactive products to the consumer market.