Nike has teamed with artist INSA for a joint shoe release and art exhibit, but what is more interesting is the video of INSA’s work that was released to promote the exhibit.
The video by INSA shows street walls graffitied with pictures of feet and shoes with a year date beside them. When sped up, the shoes are running through time (and around the city). The video is a cool combination of shoe sales and street art. Take a look at the great video by INSA for Nike above.
Shoe History Graffiti
INSA Chronicles the Changes in Footwear on Public Walls
Trend Themes
1. Street Art-inspired Fashion - Fashion brands can collaborate with street artists to create limited-edition collections featuring elements of graffiti and street art.
2. Interactive Advertising - Companies can create interactive advertisements that showcase products in a unique and engaging way, such as using time-lapse graffiti art to promote a shoe release.
3. Augmented Reality Street Art - Artists can use augmented reality technology to bring their street art to life and create immersive experiences for viewers.
Industry Implications
1. Fashion - Fashion brands can incorporate street art-inspired designs into their collections to differentiate their brand and appeal to a younger audience.
2. Advertising - Advertising agencies can use street art-inspired techniques to create immersive and engaging campaigns for their clients.
3. Art - Artists can use street art as a platform for experimentation and innovation, exploring new forms of expression and collaborating with businesses and brands.