Alexandra Martynova shows off her 80s fashion closet in 'Budding Romance', an editorial exclusive for The South China Morning Post. Gracing the publication's March 2015 issue, this image series paints a bohemian picture of the bold decade and brings back its signature teased hair and electric eye-shadow looks.
Captured by photographer Benjamin Kanarek, this bohemian style exclusive boasts fashions from Lane Crawford, Rochas and Maison Martin Margiela among other labels. Its pieces are hand-picked by wardrobe stylist Coline Peyrot while its hair and makeup looks are created by Jonathan Dadoun and Melanie Sergeff.
This 80s fashion story highlights a wardrobe of floral coats, shoulder pad infused jackets and pattern-clashing pairings that will appeal to the fan of retro and eye-catching apparel.
Bohemian 80s Fashion
The South China Morning Post's Budding Romance Story is Vibrantly Printed
Trend Themes
1. Retro Fashion Revival - Disruptive innovation opportunity: Create a clothing rental service that specializes in offering 80s fashion styles for special events and parties.
2. Pattern Clashing - Disruptive innovation opportunity: Develop an AI-powered fashion app that offers personalized styling suggestions for mixing and matching patterns.
3. Teased Hair and Bold Makeup - Disruptive innovation opportunity: Launch a beauty subscription box that features products and tutorials for achieving 80s-inspired hair and makeup looks.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate virtual try-on technology into online fashion stores to enhance the shopping experience for customers.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Develop a line of eco-friendly and cruelty-free beauty products that cater to the growing demand for sustainable cosmetics.
3. Event Planning and Entertainment - Disruptive innovation opportunity: Create an experiential event company that organizes 80s-themed parties and immersive pop-up experiences.