PepsiCo has recently released its new 7UP Lemon Lemon Sparkling Lemonade as the perfect summertime sipper.
This refreshing beverage is sweetened with a blend of sugar and stevia to deliver a subtle flavor and an effervescent texture. 7UP Lemon Lemon is available in three tasty flavors: Lemon, Peach and Cucumber Mint. According to a PepsiCo. press release, "Lemon Lemon wants to celebrate the magic of a picnic: The physical and emotional getaway that allows people to break away from routine and reconnect with the people who matter."
Lemonade has long been a summertime classic, but the cucumber mint flavor option is a satisfying remix. 7UP Lemon Lemon is available in of-the-moment packaging, the skinny can. Portable and ideal for summer adventures, the Instagram-worthy slender can positions the product as a fun and youthful premium drink.
Cucumber Mint Lemonades
'7UP Lemon Lemon' is Sweetened with a Sugar-Stevia Blend
Trend Themes
1. Sparkling Lemonade - Opportunity for using natural sweeteners and introducing new and unique flavors to refresh summer beverages.
2. Skinny Can - Innovative packaging design and branding to target young consumers and boost sales through social media promotions.
3. Picnic Culture - Marketing campaigns for summer-themed products that focus on outdoor activities and social gatherings with friends and family.
Industry Implications
1. Beverage - Opportunity for beverage companies to cater to consumers looking for healthier and diverse drink options during summer.
2. Food and Hospitality - Opportunity in the food and hospitality industry for businesses to collaborate with beverage brands on summer-themed events and picnics.
3. Packaging - Opportunity for packaging companies to design innovative and sustainable packaging solutions for summer beverages that target younger audiences.