Umberto Villahermosa, Gabriel Burger and Lukas Katinas star in 'That 70s Commercial,' an editorial that is captured for style publication F****** Young! Online. The site is not only a source for the latest runway news and editorial features but also includes custom menswear stories that are always bold and eye-catching.
Styled by Daniele Umberto Maria Pellegrinetti, 'That 70s Commercial,' pays homage to the forgotten decade and is a nod to nostalgia. The image series is vibrantly captured by photographer Francesco Menicucci and resembles a set of stills that are shot on an actual commercial set.
Borrowing from pop culture, models don outfits inspired by television series Mad Men whose cast just recently entered the 70s and pose with retro television sets, radios and vacuum cleaner products.
Nostalgic Menswear Editorials
'That 70s Commercial' Explores Retro Wardrobe Staples
Trend Themes
1. Nostalgia Revival Fashion - The fashion industry could explore modernizing vintage clothing and incorporating nostalgia into new collections.
2. Retro-inspired Advertising - The advertising industry could consider incorporating retro themes inspired by past decades into modern ad campaigns.
3. Pop Culture References in Fashion - The fashion industry could explore incorporating references to popular television shows and movies into clothing collections.
Industry Implications
1. Fashion - Fashion houses could tap into the trend of nostalgia in their collections, reviving old styles and modernizing vintage clothing.
2. Advertising - Advertising agencies could create ad campaigns inspired by past decades and incorporate vintage elements to create a sense of nostalgia.
3. Media and Entertainment - Media and entertainment companies could explore incorporating retro themes and references to popular television shows and movies into their projects to create a sense of nostalgia.