7-Eleven partnered up with 'Galpin Auto Sports,' an aftermarket automobile service company, to create the official '7-Eleven Ford Mustang.' This American muscle car now comes adorned in a full colorway inspired by the convenience store. The paint job is plain white with several stripes in orange, green, and red, the three official colors of 7-Eleven. On top of this, the rear of the vehicle features a "Need for Slurpee" logo as well as a "Built for Speed & Snacks" decal to pay homage to both high-powered vehicles and the quick service of 7-Eleven stores.
The vehicle also features a customized underglow in a deep red color that replicates the image of a lit-up 7-Eleven store at night. The interior of the vehicle is also themed to match the convenience store with notable elements such as a Slurpee cup gear shifter, a 7-Eleven air freshener, and 7-Eleven-inspired stylings on each seat.
Interested consumers will be able to enter a giveaway for this one-of-a-kind vehicle online at 7-Eleven's custom giveaway webpage.
Convenience Store-Themed Automobiles
7-Eleven is Giving Away a One-Off Ford Mustang
Trend Themes
1. Brand-themed Vehicles - There is an opportunity for companies to partner with automobile service companies to create brand-themed vehicles that spark interest in consumers.
2. Customized Underglow - There is an opportunity for automobile companies to offer customized underglow options as a popular add-on feature for consumers.
3. Interior Themed Vehicles - There is an opportunity for automobile companies to offer interior themed vehicles that appeal to consumers' interests in pop culture and branded merchandise.
Industry Implications
1. Automotive - Automobile companies can capitalize on the trend of brand-themed and interior-themed vehicles to provide personalization options for consumers.
2. Retail - Retail companies can use brand-themed vehicles as a way to promote their brand and spark consumer interest.
3. Advertising - Advertising companies can use brand-themed vehicles as a new and innovative way to promote a company's products or services.