1950s clothing styles have been coming back in a big way but now it's time for 60s-era mod fashion to experience a comeback, which is demonstrated in the 'Brazil Dazzle' editorial for How to Spend It, a branch of the Financial Times.
Large hoop earrings, cat's-eye sunglasses and bold prints occupy the editorial, reminiscent of London's mod fashion era in the 1960s. Styled by Damian Foxe this spread highlights the use of vibrant colors and A-line shapes to transport the viewer back 50 years.
One outfit in particular uses the mod style to great effect. The model is seen wearing a brown and white checkered skirt and crop top, her hair in a sleek ponytail and her eyes covered by white cat's-eye sunglasses. The look is a clear nod to the 1960s and an indication that perhaps the 20s and 50s style comebacks are fading out and the strikingly confident 60s fashions are becoming mod once more.
60s-Inspired Beach Couture
The 'Brazil Dazzle' Editorial Combines Mod Fashion with Modern Taste
Trend Themes
1. 60s Fashion Comeback - Mod fashion from the 1960s is experiencing a renewed interest, presenting disruptive innovation opportunities for clothing retailers and designers to modernize this retro aesthetic.
2. Bold Prints and Colors - Vibrant, eye-catching prints and colors from the 60s mod era are back in style, offering disruptive innovation opportunities for manufacturers of textiles and clothing accessories.
3. Vintage-inspired Accessories - Retro accessories like large hoop earrings and cat's-eye sunglasses from the 60s are becoming popular again, providing disruptive innovation opportunities for designers and manufacturers of fashion accessories.
Industry Implications
1. Fashion Retail - Clothing retailers can take advantage of the renewed interest in 60s fashion by offering modernized mod-inspired clothing lines.
2. Textile Manufacturing - Manufacturers of textiles can innovate by creating bold, colorful fabrics inspired by the mod era of the 60s.
3. Fashion Accessories - Designers and manufacturers of retro-inspired accessories can take advantage of the renewed interest in 60s fashion accessories like large hoop earrings and cat's-eye sunglasses.