L’Officiel Singapore's 'Bold Rush' beauty story features model Yana Dobroliubova who pulls off a geometric bob and 60s beauty looks. In addition to her sculptural tresses, the model also dons bold eyeshadow applications that are showcased in a neon-hued color palette.
Next to its dramatic eyeshadow looks, this editorial highlights vibrant red lips, matching nails and ditches last year's heavy brows for a buffed out look that conceals them all together. Bold Rush is lensed by photographer Iakovos Kalaitzakis and is outfitted by stylist Marianna Frannais who also looks to MOD fashions for her inspiration.
This editorial's 60s beauty looks are re-introduced to modern fashion fans and are the work of hair stylist Keiichiro Hirtano and makeup artist Celia Burton. While more natural hair and makeup looks have gained attention in past seasons, a new year marks the return of daring and experimental cosmetics in the fashion world.
Contemporary MOD Cosmetics
L’Officiel Singapore's 'Bold Rush' Series Highlights 60s Beauty Looks
Trend Themes
1. Geometric Bobs - Disruptive innovation opportunity: Explore new hair cutting techniques and styles that incorporate geometric shapes for a modern and edgy look.
2. Neon-hued Eyeshadow - Disruptive innovation opportunity: Develop vibrant and neon-colored eyeshadow products that cater to the growing demand for bold and playful makeup looks.
3. Buffed Out Brows - Disruptive innovation opportunity: Create innovative brow products and techniques that achieve a natural and concealed look, moving away from the heavy, defined brows of previous trends.
Industry Implications
1. Hairdressing - Disruptive innovation opportunity: Introduce advanced training programs and tools for hairstylists to master geometric bob cutting techniques.
2. Cosmetics - Disruptive innovation opportunity: Invest in research and development to create a range of high-quality, neon-hued eyeshadows that stand out in the market.
3. Beauty Salons - Disruptive innovation opportunity: Offer professional services such as brow buffing and concealment, catering to the increasing demand for natural and effortless brows.