Creases in clothing are the bane of many peoples' existence, so it's quite bold that these 5aSec dry cleaning ads suggest this company can do away with wrinkles. The pair of prints is supported by the statement "Finishing, long lasting iron," which is a significant claim, successfully upheld by the humor in these peculiar images.
To demonstrate the idea behind the concept of wrinkle-resistant clothing, the Inbrax advertising agency of Chile invented two amusing objects. Both are suitcases with handles, pockets, zippers and clasps, but they take on unconventional shapes.
The first advertisement features a piece of luggage in the form of an unfolded shirt, while the second of the 5aSec dry cleaning ads has a pair of flat pressed pants. This campaign suggests that even the compressing effects of packing would leave your garments crease-free.
Clothing-Shaped Suitcase Campaigns
These 5aSec Dry Cleaning Ads Have a Wringke-Free Guarantee
Trend Themes
1. Wrinkle-resistant Clothing - The trend of wrinkle-resistant clothing presents an opportunity for companies to develop innovative fabrics and materials that eliminate the need for ironing.
2. Unconventional Suitcase Designs - The trend of creating suitcases shaped like clothing items provides an opportunity for luggage manufacturers to create unique and eye-catching products that stand out in the market.
3. Humorous Advertising Campaigns - The trend of using humor in advertising campaigns allows brands to capture the attention of consumers and differentiate themselves from competitors.
Industry Implications
1. Textile and Apparel - The textile and apparel industry can leverage the trend of wrinkle-resistant clothing by developing new technologies and materials to offer consumers more convenient and hassle-free garments.
2. Luggage and Travel Accessories - The luggage and travel accessories industry can embrace the trend of unconventional suitcase designs by creating unique and innovative products that cater to the preferences of fashion-conscious travelers.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of humorous campaigns by creating engaging and entertaining content that effectively communicates brand messages and resonates with target audiences.