Fear of God is reuniting with New Era for a series of 59FIFTY fitted caps after the successful launch of a range of FG snapbacks inspired by the KC Monarchs. Fear of God founder Jerry Lorenzo is the son of a former MLB player, so baseball culture is commonly found in his personal and professional collections. The new headwear range is a reimagined version of a rare ‘80s spring ball training cap, adopting aesthetics inspired by the American West.
The fitted caps arrive in ‘Black,’ ‘Navy,’ and ‘Walnut,’ boasting Fear of God’s ‘F’ logo on the front and the MLB Batterman logo on the back. The hats are designed with full-mesh top panels and are styled by Danny Ramirez in the visual campaign.
The Essentials ‘Full Mesh 59FIFTY Fitted’ caps are now available via Fear of God and New Era at a price point of $65 USD.
Modernized '80-Inspired Caps
Fear of God and New Era Reunite for the Full Mesh 59FIFTY Fitted Caps
Trend Themes
1. 80s-inspired Caps - Opportunity for fashion brands to revamp vintage designs with modern aesthetics
2. Full-mesh Headwear - Potential for sports brands to incorporate more breathable and lightweight materials in headwear products
3. Caps as Fashion Statements - Potential for fashion brands to tap into the growing trend of wearing caps as stylish accessories
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to target consumers looking for vintage-inspired headwear with a modern twist
2. Sports Industry - Opportunity for sports brands to innovate and incorporate new materials to improve the breathability and comfort of headwear products
3. Accessories Industry - Opportunity for fashion and accessory brands to tap into the trend of caps as statement pieces and expand their product offerings