Award-winning company African Originals launched 5.8 Gin & Tonic, the first ready-to-drink, locally sourced gin and tonic in Kenya. 5.8 Gin’s botanicals are sourced by the Maasai tribe and the fruits are grown across Kenya, representing a close relationship with local farmers and communities. While The Classic is made from baobab from coastal Kilifi, Very Berry uses blueberries from Tigoni, and Spiced Orange gets its juicy brightness—and a hint of heat—from oranges and chilis from across the country.
The demand for convenient, RTD options continues to grow around the world, now reaching Africa, where affluent, urban consumers under the age of 35 are looking for ready-to-drink products that are authentically African and sweet in taste and yet have a lower alcohol content compared to hard spirits.
RTD Kenyan Gin Cocktails
African Originals' 5.8 Gin & Tonic Features Locally Sourced Ingredients
Trend Themes
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Locally-sourced Ingredients — A rising preference for drinks that utilize ingredients harvested within the region showcases an opportunity to build strong relationships with local agriculture and forge a unique brand identity.
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Authentic-african Flavors — The infusion of traditional African botanicals and fruits into beverages is capturing consumer interest, highlighting the chance for brands to offer authentic experiences that resonate culturally.
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Low-alcohol RTD Beverages — A growing market for ready-to-drink options with lower alcohol content appeals to younger consumers seeking balanced socializing and healthier lifestyle choices.
Industry Implications
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Ready-to-drink Beverages — The expansion of the RTD market in Africa provides an opening for beverage companies to explore unique regional flavors and tailoring products to local preferences.
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Botanical-infused Alcohol — Distilleries and beverage companies can innovate by incorporating native botanicals to create distinctive spirits that stand out in a competitive global market.
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Sustainable Agriculture Partnerships — Engaging directly with local farmers and communities can lead to sustainable sourcing practices, enhancing brand authenticity and social responsibility.