Nike is continuing its iconic Dunk Low series with the introduction of the new '520' series. The new silhouette fuses the cool-toned colors of icy blue, gray, and white to create a modern and innovative style that is perfect for the warmer months. The blue and white Nike tongue tag, blue and silver "520" heel logo, and blue and silver insoles all have Dunk-themed branding.
The highlight of the shoe is the dual-toned Swooshes, which arrive in a blue-gray iteration on one side and baby blue on the other. The shoe is finished with matching blue laces, a translucent white midsole, and a darker-toned blue outsole that is also transparent.
The new Nike Dunk Low "520" is scheduled to be on sale in the upcoming months for $110 USD from Nike and a few retail stores.
Cool-Toned Low-Cut Sneakers
Nike Unveils the '520' Series Dunk Low Silhouette in Icy Coloring
Trend Themes
1. Cool-toned Sneakers - The creation of cool-toned sneakers with icy blue, gray, and white color scheme present an opportunity for the fashion industry to launch new lines of footwear that cater to both style and comfort.
2. Dual-toned Swooshes - The incorporation of dual-toned Swooshes on sneakers may be an opportunity for the footwear industry to create customized and unique designs that appeal to a wider audience.
3. Transparent Soles - The use of transparent soles on sneakers presents an opportunity for the footwear industry to incorporate eco-friendly materials and create more sustainable products.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of cool-toned sneakers to create stylish and modern clothing lines which are perfect for the warmer months.
2. Footwear - The footwear industry can leverage the trend of dual-toned Swooshes to create customized designs that cater to different tastes and preferences of customers.
3. Sustainability - The trend of transparent soles on sneakers presents an innovation opportunity for sustainable products which focus on eco-friendly materials and production processes.